The Agile Brand with Greg Kihlström®

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

#674: The continued evolution of e-commerce with Eitan Koter, Vimmi
May 9, 2025 – 36:57
Introducing The Jordan Harbinger Show
May 9, 2025 – 02:12
#673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco
May 7, 2025 – 28:51
#672: What can we learn from teaching others about AI? Featuring Greg Shove, CEO of Section
May 5, 2025 – 37:46
#671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels
May 2, 2025 – 22:27
#670: Embracing Chaos to Get Better Results with Mark DeCarlo
Apr 30, 2025 – 41:39
#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital
Apr 28, 2025 – 28:52
#668: The Five Levels of AI with Courtney Baker, Knownwell
Apr 25, 2025 – 33:26
#667: The Evolving Role of Visual Data in Construction with Marca Armstrong, Sensera
Apr 23, 2025 – 25:22
#666: Balancing AI-driven efficiency and responsibility with Pasquale DeMaio, Amazon Web Services
Apr 21, 2025 – 27:29
#665: Developing strategies that cut through the omnichannel noise, with Arianna Vogel, Foursquare
Apr 18, 2025 – 28:59
#664: Tying CX outcomes to commercial goals with Markus Engel and Linzi Hindle at DHL
Apr 16, 2025 – 24:10
#663: AI in retail marketing with Uldis Baumerts, Bryj
Apr 14, 2025 – 27:23
#662: Making your returns strategy a competitive advantage with Katherine Lehman, ReturnBear
Apr 11, 2025 – 18:24
#661: Creating a world-class student experience with Mike Milliron, IMG Academy
Apr 9, 2025 – 24:46
#660: Enabling and accelerating customer experience improvements using AI with Isabelle Zdatny, Qualtrics
Apr 7, 2025 – 26:56
#659: The current state of the job market with Sue Keith, Landrum Talent Solutions
Apr 4, 2025 – 26:45
#658: Winning retail by reducing customer frustration with Jean-Christophe Pitié, ContentSquare
Apr 2, 2025 – 22:42
#657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia
Mar 31, 2025 – 22:42
#656: Integrating CX and EX to create better customer outcomes with Sasha Fard, Capital One
Mar 28, 2025 – 27:04
#655: AI and Automation in the supply chain with Nick Stuart, RSM
Mar 26, 2025 – 23:18
#654: Translating research into cross-functional strategic change with Adam Hagerman, Indeed
Mar 24, 2025 – 22:56
#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics
Mar 21, 2025 – 30:54
#652: The power of multimodal AI with Dani Yogatama, Reka
Mar 19, 2025 – 22:21
#651: AI and in-house creative teams with Jen Rapp, Superside
Mar 17, 2025 – 29:27
#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard
Mar 14, 2025 – 16:46
#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
Mar 12, 2025 – 20:12
#648: Breaking down silos between paid and organic search with Matt Shenton, Croud
Mar 10, 2025 – 22:32
#647: Achieving retail media success with Ben Dutter, Power Digital
Mar 7, 2025 – 24:40
#646: AI in e-commerce with Oren Inditzky, Wix
Mar 5, 2025 – 23:14
#645: Building brand trust with Aman Advani, CEO of Ministry of Supply
Mar 3, 2025 – 21:02
#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix
Feb 28, 2025 – 27:12
#643 Disrupting the recruiting world by combining humans and AI with Heidi Golledge, Jobot
Feb 26, 2025 – 34:04
#642: Building brand loyalty by storydoing, with Dawn Fichot, Brompton Bicycle
Feb 24, 2025 – 28:46
#641: Creating brand-savvy AI and a marketer-first DXP with Dave O'Flanagan, CEO of Sitecore
Feb 21, 2025 – 40:53
#640: Measuring the ROI on Out of Home with Jeremy Flynn from Clear Channel Outdoor
Feb 19, 2025 – 30:48
#639: Multisapiens collaboration and the future of the workplace with Dr. Tatyana Mamut, Wayfound
Feb 17, 2025 – 41:51
# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi
Feb 14, 2025 – 28:17
#637: Redefining the customer experience with The Office of Experience and Mack Trucks
Feb 12, 2025 – 28:17
#636: Building resilience in customer service operations with John Finch, RingCentral
Feb 10, 2025 – 30:40
#635: Taco Bell's Return to the Big Game and Creating a Successful Niche Agency with Guto Araki and Alex Jacobs, Biite
Feb 7, 2025 – 38:06
#634: Delivering seamless experiences with CDP, featuring Beth Scagnoli, Redpoint Global
Feb 5, 2025 – 36:02
#633: Navigating the future of search with A.J. Ghergich, Botify
Feb 3, 2025 – 33:04
#632: Driving measurable retail growth with Cédric Chereau, EagleAI
Jan 31, 2025 – 29:55
#631: SMS and meaningful customer connections with Amanda McGuckin Hager, TrueDialog
Jan 29, 2025 – 24:54
#630: Can Netflix, Delta, and Amazon teach us how to improve the patient experience? Featuring Adeline Ashley from Sitecore
Jan 27, 2025 – 26:50
#629: Why generative AI transparency is so important with Matt Van Itallie, Sema Software
Jan 24, 2025 – 32:09
#628: Why leaders need to become more self-reliant with Maha Abouelenein
Jan 22, 2025 – 28:07
#627: The forces redefining brand loyalty with Ian Baer, Sooth
Jan 20, 2025 – 33:17
#626: Building customer success instead of vendor lock-in with Toya Del Valle, Cornerstone
Jan 17, 2025 – 31:54

Recent Reviews

CalebSH98

You’re missing out if you don’t listen

Greg hosts incredibly insightful guests and never fails to deliver a great conversation!
Pablo [SOP]

A Must-Listen for Marketing Innovators 🔥🔥

The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.
R. Conaway

Essential Marketing Insights

A goldmine of smart tips on AI, data, and customer experience. Highly recommend!
Roberto@1

A Must-Listen for Modern Marketers

The Agile Brand is an essential podcast for anyone navigating the complexities of modern marketing. Greg Kihlström brings together top industry leaders to discuss everything from AI to customer data privacy. The insights are timely, relevant, and incredibly useful for staying ahead of the curve in a rapidly evolving industry.
Burlingamechanger

Don’t miss an episode

The Agile Brand Podcast is one of the most valuable shows for those in advertising or marketing. Don’t miss an episode!
Ben Albert

AMAZING!

The Agile Brand podcast truly exceeds my expectations. The insights shared by the executives and thought leaders from top brands and platforms is incredibly valuable. The discussions on marketing technology, customer experience, and digital transformation are insightful and thought-provoking. AMAZING!
kaizionomg

This is awesome

I love listening to all of these podcasts and find them filled with actionable insights I can implement as an entrepreneur. Thank you for creating this valuable podcast. I look forward to hearing more of them in the future.
Earl Doster

You guys are the best. ♥️

Very informative and entertaining. I think the host has done quite a bit of research and planning on this podcast . on so many different topics, and his guests are always interesting. Love it and highly recommend !
Hugsoyfv

This podcast is pure gold!

Giving this show a 5 star because I really enjoy it.
Jose Prouty

I enjoy this podcast

I love it more than I can say. Keep it up, it’s awful and I adore it.
Melissa Rizo

Love listening

Always a great podcast listen !
Tumpa gfsy

This show is A+++++++!!!

I’ve been listening to this show since it launched and it’s the best.
Donald Hirt

Wonderful!

Really really really love this show!!
blackbrightestus

Thank you, Greg

Every episode of The Agile Brand offers valuable insights and actionable takeaways from the best brand experts in the industry. If you are a marketing professional looking to level up, it's truly a must listen.
niickkyyroy

Well-produced, valuable content

Not only is the content valuable, but the sound is mixed to perfection. Makes for an easy but insightful listen. This is exactly the content I need to grow my thought process around marketing.
christyharryz

Thanks, Greg

The Agile Brand is beautiully put together and produced. Super informative and inspirational. Greg is so reliable in his advice and creative in his content. This show is wonderful all the way around. Highly recommended!
Proudlyadad

Astonished

Seriously, I have got to say, I am impressed with the work Greg has done. He is very meticulous in detail with his explanations and I am seeing the things that he explains on the podcast in my day to day life. The quality of work should not be available for free, but I'm glad he provides it.
DavidSack

Interesting Guests / Informative Podcast!

Greg does an outstanding job of sifting through details to bring the most important info to light. Plus, he always brings on fantastic guests! Would recommend this podcast for anyone looking for actionable insights to move their business or brand forward.
DougieKels

So Informative

Greg does a fantastic job with this podcast and I always love the guests he brings on to each show. Super fun entrepreneurs and business leaders!
AnthonyDCoppedge

Digs Deeper to Extract Practical Insights

The explosion of podcasts means that there’s now a lot of noise in the space. The Agile Word Podcast with Greg Kihlstrom is signal in that noise. It’s not second questions, the follow-on spur-of-the-moment where Greg shines and offers his guests the chance to make their experiences more practical. It’s this way that Greg digs deeper where this podcast helps extract the highest value.
EZentz

Impressive guests

I’m always interested to hear who Greg has on his podcasts. The conversations are a window into a wide range of industries and businesses.
Jehudemus

A lighthouse for entrepreneurs

Greg thank you for being the lighthouse entrepreneurs need! Keep the beacon of inspiration on :-)
howardtnyc

Always jampacked with insights

Every episode features gold nuggets you can collect and add to your library of knowledge on everything about brand experience!
DigitalModernization

Great insights

Greg digs into the details of important topics that help surface key insights that are invaluable in an agile world.
Shep Hyken

Informative Show

Greg is a terrific host who asks guests great questions giving the listener useful content.
Sean @ Unbeaten Path Podcast

Just listen...You’ll learn something

If you listen to this podcast you will be sure to take an actionable nugget to help move your business forward!
Edie Goldberg

Great podcast with a great host

Greg likes to dive in to the nuiances of an idea and he is really great at connecting the dots of different ideas. He is a pleasure to speak with and to listen to!
Addiction-Overcoming It

One of my Favorite New Shows

So much good to take away from this show. Just listen!
MA2HI2FL

Why aren’t more podcasts this good?

Greg is a fascinating host who knows how to get to the heart of the matter with each of his guests. He has so many interesting ideas, and knows how to steer a conversation in a powerful direction. I am a loyal listener!
toobulkeh

Season 1 was stellar, Season 2 is better!

Huge fan of the show and the practical advice on agile at scale. Used when I was hitting a tough spot with our team, and happy I did!
OneOfManyDavids

Excellent insight

I always enjoy listening to Greg and his guests. Worth a listen!