The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

22
Management #232

The podcast for sales and marketing teams that tackles the question:
How can Cybr Donut grow ARR to $10m by the end of 2025?

We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. 

Listen in, and you will get proven strategies to 
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine. 

If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.

Recent Episodes
  • Interactive demos and demo experiences: Helping Cybr Donut sell more with better demos - Damian Tommasino, Founder at Cyber Informants
    Nov 14, 2024 – 50:38
  • How to Hire Cybr Donut's GTM Leaders - Josh White, SVP of North America, Intaso
    Oct 22, 2024 – 52:55
  • Fixing Cybr Donut's pipeline crisis: proven strategies for rapid cybersecurity pipeline generation - Joseph Barringhaus, VP of Marketing, Sonrai Security
    Oct 8, 2024 – 45:23
  • Unlocking the secrets to trust in cybersecurity sales with Dani Woolf, CEO at Audience 1st
    Jul 23, 2024 – 52:59
  • Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange
    Jun 27, 2024 – 42:02
  • The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView
    Jun 11, 2024 – 52:52
  • How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting
    Jun 4, 2024 – 46:25
  • What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners
    May 28, 2024 – 35:29
  • How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO
    May 21, 2024 – 41:37
  • Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders
    May 14, 2024 – 48:43
  • RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri
    May 5, 2024 – 16:22
  • RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor
    May 3, 2024 – 14:45
  • RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta
    May 2, 2024 – 12:35
  • RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal
    May 1, 2024 – 16:58
  • RSAC Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson
    Apr 30, 2024 – 19:06
  • RSAC Innovation Sandbox Finalist: VulnCheck with Jay Wallace, VP of Global Sales
    Apr 29, 2024 – 16:55
  • Unleashing revenue growth when scaling – Roland Siebelink, CEO at Mid Stage Institute
    Apr 23, 2024 – 38:49
  • Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer
    Apr 10, 2024 – 35:52
  • Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum
    Apr 9, 2024 – 45:58
  • Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society
    Apr 2, 2024 – 50:26
  • How to adapt to the new cybersecurity buying landscape
    Mar 26, 2024 – 47:14
  • 3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder
    Dec 12, 2023 – 41:04
  • Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof
    Oct 9, 2023 – 48:03
  • How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra
    Sep 26, 2023 – 39:54
  • How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)
    Sep 21, 2023 – 15:50
  • How to build your first channel program with Kimber Garrett
    Sep 19, 2023 – 38:36
  • How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton
    Sep 14, 2023 – 45:53
  • It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge
    Sep 12, 2023 – 51:09
  • Be Ready to Grow Sales with Partners with Steve Kazan @ Inner Onion
    Sep 5, 2023 – 36:46
  • The Power of Philosophy in Cybersecurity Sales: Mastering Persuasion Without the Pitch
    Aug 29, 2023 – 13:26
  • Go-to-Market Dispersion: The Hidden Obstacle to Scaling Sales in Cybersecurity Startups
    Aug 24, 2023 – 12:57
  • Cracking the Code: Generating Early Revenue and Building a Cybersecurity Sales Team with Omri Weinberg, CRO at DoControl
    Aug 22, 2023 – 42:34
  • Breaking Barriers: Cybersecurity Startups Are Playing it Too Safe
    Aug 17, 2023 – 17:27
  • The Future of Secure Remote Work: Dharmendra Mohan reveals Sonet.io's approach
    Aug 15, 2023 – 36:48
  • The Art of Bold Branding: How Kentik is Standing Out with David Klein, CMO
    Aug 10, 2023 – 45:57
  • The Road to Product Market Fit: Strategies for Cybersecurity Startups with Baber Amin, COO of Veridium
    Aug 8, 2023 – 44:09
  • Standing Out in the Crowded Cybersecurity Market: Pingsafe's Strategy for Differentiation with Dhiraj Khare, VP-Sales
    Aug 3, 2023 – 41:22
  • From Idea to Investment: Nurturing Early-Stage Cybersecurity Startups with Tim Eades, General Partner @ Cyber Mentor Fund
    Aug 1, 2023 – 50:36
  • Beyond Buzzwords: Crafting Effective Positioning Strategies in the Cybersecurity Startup Space with Bob Wright, Managing Director at Firebrick Consulting
    Jul 27, 2023 – 46:50
  • The Fallacy of MQLs: Why Marketing Qualified Leads Are Dead with Seth Robbins, CRO at Cycode
    Jul 25, 2023 – 51:43
  • Mike Barker, Chief Commercial Officer at HYAS: Building a GTM plumb line for consistent sales success
    May 16, 2023 – 52:11
  • 215: Building a Successful Sales Team with Nick Degnan, SVP Global Sales at Axonius
    May 11, 2023 – 51:14
  • 214: Enterprise Browsers: Reducing Attack Surface & Saving Money with Moty Jacob, CEO of Surf Security
    May 9, 2023 – 43:19
  • 213: Behind the Scenes: The sales journey of Wiz, the fastest company to reach $100M ARR with CRO Colin Jones
    May 4, 2023 – 49:28
  • 212: Differentiating in a crowded cybersecurity market: the Scribe approach with CEO Rubi Arbel
    Apr 25, 2023 – 51:52
  • 211: The intersection of AI and privacy: innovating to make meeting data privacy regulations easier with Abhi Sharma, co-founder and co-CEO at Relyance.AI
    Apr 22, 2023 – 47:28
  • 210: From Jazz to Securing the Blockchain: The power of improvisation in startup founding with Victor Fang, co-founder & CEO at Anchain.AI
    Apr 21, 2023 – 34:40
  • 209: The importance of people over job titles in early stage startups with Chris Sestito, CEO of machine learning security company Hidden Layer
    Apr 20, 2023 – 50:50
  • 208: Breaking the Mold: Selling to CISOs with SafeBase's viral lead engine, Macy Mody, VP Revenue @ Safebase
    Apr 19, 2023 – 52:22
  • 207: The Emergence of Security Platform as a Service Category with Oliver Friedrichs, CEO @ Pangea
    Apr 18, 2023 – 43:00
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