Podcast is well produced and informative. Even for non-professional, the hosts tell a good story that explains the design process.

The depth and dimension of these interviews and the insight they give to how these branding projects are conceived and completed is truly invaluable to creative professionals. This is a sort of peek under the hood into huge projects that we otherwise wouldn’t get this kind of a detailed behind-the-scenes look at. It’s informative, helpful, and fun at the same time with stories of a whole rebranding effort and the ups and downs of navigating that process. Really excited for the next season!

I’m a corporate marketer (my company has actually been covered on this podcast), and I’m so happy to have content like this. It tells the story of each brand through a marketing lens. I actually finish each episode with a learning, unlike many other business podcasts.

It's been over a year since my professor introduced me to A Change of Brand in class and I've been hooked ever since. The content is concise yet packed with insights that have guided me throughout my journey in the design industry. From a curious student to a seasoned professional in branding, this podcast has remained incredibly relevant and informative. Each episode offers a peek behind the scenes of notable rebrands, highlighting the intricacies and lessons learned along the way. A Change of Brand has not only deepened my passion for design but has also equipped me with practical knowledge to excel in the field. I'm grateful for this podcast and I'm eagerly anticipating season 5!!!

A Change of Brand in my opinion is one of the best design podcasts around. A must for any brand designer. It’s really well produced, with informative guest speakers dishing lots of details (both good and bad) on their rebranding projects. Blake, Tracy, and the team at Matchstic are fantastic hosts. I always look forward to each episode!

There are very few graphic design podcasts this well done—a must-listen for all brand designers. As a designer I find it a super fun and interesting to hear designers tell the stories behind the rebrands. I learn, I laugh, I get ideas that inform my own process, and I hear about cool studios and work outside of my typical social media design echochamber. Every episode is worth a listen.

It’s harder when you know all the juicy details and what really informed the final outcome. And that’s just what this show delivers on. Despite being an authority on the topic of branding, Blake approaches each episode with a genuine sense of inquisitiveness, with an attitude that there’s always more to learn. Overall this podcast is an insightful look behind the curtain of what goes into a brand overhaul, including what that process looks like pre, during, and post launch. No doubt a ton of work goes into producing each episode but Blake and team have managed to strike a difficult balance of feeling natural and conversational, but not overly scripted or contrived. If you’re looking for a change of podcasts, look no further than A Change of Brand.

No need to search for any other branding podcasts now that I’ve found A Change of Brand. It’s informative, backed by strategy, and sheds light on the details of branding projects I’ve always been curious about. Each episode always leaves me feeling inspired!

I love hearing the behind-the-scenes of these iconic rebrands. The flow of each episode is super easy to follow and the content is really engaging. I binged the whole season in less than 2 weeks! Would recommend whether you’re a brand nerd, design lover, or just interested in culture.

Hosts are knowledgeable and work in the design industry. I appreciate them tackling real and relevant content. I would recommend.

I love seeing the insight into a brand identity and why they chose a certain direction. Blake and team do a wonderful job interviewing, researching, and entertaining on this podcast.

Love this podcast. Very informative, great pacing and some very cool gets. Would love it if you did an ep about the 2009 Tropicana rebrand…would be great to hear straight from the source about the decision making that went into it, and why the minds behind it pulled it back so quickly instead of letting it marinate.

I love this podcast. It’s just what I’ve been looking for as a graphic designer— stories about the most successful (and famous) brand identities. The more episodes the better… keep ‘m coming!

A must-listen for everyone in the business. Whether you’re trying to break in or a seasoned vet there are always lessons to learn and stories to chuckle at. Breaks things down on a human level and gives real behind-the-scenes looks, past the “it was a joy to work on” boilerplate answers. They walk the walk too, nailing their own Sonic branding.

I recently attended the Brand New Conference and recommended this show to everyone I met. I especially enjoyed the drama and insight from the US Open episode! Great stuff and fantastic host!

Well produced, well written, and fantastic guests. Loved Sagi Haviv on the US Open and JKR’s Kristi Malivindi on the M&M refresh! Excited to keep digging back into the episode archives because these are pretty timeless learning for brand designers.

My new fav podcast! Well produced, researched and informative.

Easy to follow, in depth, and gives a great perspective of the brand process in practice. Love it!!

I love hearing the backstories of these rebrands. Truly enlightening and has invigorated passions around branding and why we do what we do. Thank you for this.

As a new marketer and a consumer this is fascinating to me. Great interviews and really well edited. Keep them coming!!

I’m not a “brand nerd” but I find this show fascinating. Blake is a truly great storyteller.

This podcast shares insights around building a brand that you’ll be hard pressed to find elsewhere! Thanks, Blake and the rest of the crew.

So great! This show provides high quality content that is incredibly insightful to the work that is typically behind the scenes. The conversations in each episode resourcefully discuss the intricacies and difficulty of this kind of work but makes it fun to listen to along the way.

One of my new favorite shows. Binged every episode in a week and now I’m anxiously awaiting more. THIS SHOW IS AWESOME.

I love how the podcast focuses on the rebranding process! Everything is covered on each episode except cost and budget. As a designer it would be very insightful to listen to the cost of the change. I know all client relationships are of different value, but hearing the price would validate the creative value of the current market value of the design process.

Great insights on rationale, process, and execution from the top industry professionals.

Its really great to hear insite from other creaive working profesionals.

It's easy to have a gut response to a rebrand without considering the thought processes behind it. Blake does a great job asking the tough questions that make you think twice about the "why" that went in to a project, and help you to appreciate the artistry in branding. Come for the juicy tidbits and rockstar guests, stay for the inspiration and challenging conversations.

Production quality and content are top notch, giving listeners an entertaining insight behind the scenes of some major redesigns in recent years. As consumers of brands and designers, we often think we understand what goes into a redesign, but there’s more to the story in every episode.

I’ve been following Matchstic since I was in design school 8 years ago. So when I saw they were producing a show about I had to check it out. I love it and eagerly look forward to new episodes coming out! I listen to this regularly on my morning commute to my job as a graphic designer. I love the stories of the craziness of rebranding.

Thoughtful. Well produced. Considered. This podcast on good branding is crafted like good branding. Enjoy.

Excellent production, storytelling, case studies, and insights. You won’t find this quality of branding content in any other podcast. Believe me. I’ve searched far and wide.

Brand designers don’t often turn their storytelling talents to tell their own sagas of process and value creation. This podcast is that - done splendidly well. Worth it for those industry creators and their tangential partners who think of design as a black box.

You might like this podcast if you own a brand, work on a brand, or just like good first person stories. Season one (and now season two) owns the branding genre by sharing the behind the scenes journey of brand transformations. At the heart of each story is an agency team willing to give their creative, emotional, and physical energy to something most people don’t understand. Driving that willingness is a passion for uncovering the rich, often unseen value of something, and bringing it into the light. I’m learning from this podcast that branding agencies need a deep dedication to truth and courage as core values.

Slightly (ok, maybe not so slightly) obsessed with this podcast. I tell every marketing and brand person I talk to about it.

Not since 99 PI has a design podcast been so engaging. If you love design, these conversations offer a peek behind the curtain of brand relaunches, from inspiration and challenges to controversies and triumphs. Blake is an excellent host who prompts his guests through conversations with expert level experience and insight. A must-listen for brand strategists and designers at large. Thank you Matchstic for producing this gem. Can’t wait for season two!

Listening to these stories from the folks behind the work has gotten me thinking about brand design in ways I haven't in quite a long time. Thanks for taking the time and energy to capture the stories and efforts behind these rebrands and keeping it entertaining along the way. My only request is for longer episodes. It takes me 3 hours to mow my lawn and I'm quickly running out of episodes to listen to. Thanks again! Gern B

If you’re a brand nerd, marketer, or just love hearing the challenging fun of a rebrand—this is your Serial. Well-produced, excellent storytelling, and you get the behind-the-scenes scoop from the folks that led massive rebrands. Excellent job Blake and the Matchstic team.

Really enjoying listening to “Change of Brand” and find even just the layout of the episodes to be refreshing. Each episode is engaging and keeps your attention. Was so glad to be able to add this to my podcast go to list, after learning about it on “Accidentally Creative.”

Literally the only podcast that I actually subscribe to and impatiently anticipate. Well done Matchstic team.

Loving the inside scoop you get in these famous rebrands. It’s got great insight and lessons for novice graphic designers!

As someone who works at a creative agency myself, you would think my job would make me tired of this type of content, but no! This podcast fuels it and is such pleasure to catch up on and revisit all things marketing and branding. I am familiar with Matchstic’s work and the podcast does NOT disappoint! Definitely recommend to friends!

I love everything Matchstic puts out into the universe, and this podcast is another great example of that. Blake is always entertaining as the host, and they know how to pick interesting case studies with top notch design. It’s really interesting to hear the stories behind well-known re-brands and get more insight. Designers know that it’s hard to judge a logo design from the outside, you get a greater appreciation for it hearing the challenges and objectives of the brand. Serendipitously, as I was about to play the most recent episode of this podcast, I was driving home alone and getting tired, so I stopped for a caffeinated drink at…Dunkin’! It felt appropriate to be drinking their delicious iced coffee while I listened to the story behind their new branding.

My first interest in the creative industry came through Creative Mornings Atlanta that Blake Howard host. Through producing this podcast, he has provided a familiar voice in the large world of branding. That of itself provides a level of comfort when learning about big ideas. This podcast is well produced, well written, and truly insightful. Thank you Blake and Matchstic team for giving us an eye into the creative process of branding. We, the listeners, are better for it.

This podcast is very easy to listen to and doesn’t require you to know anything ahead of time to understand. I appreciate that- it’s non-pretentious but just a fun and easy listen to get the inside scoop on your favorite brands. Also, love the pop culture references throughout- hearing about the way popular culture reacts to major brand updates is one of my favorite aspects of the show (please listen to the Airbnb episode... it’s risqué and hilarious)

Blake is back with another banger! Love the behind the scenes, all access pass to the decisions being made by some of the most respected brands out there. The first few episodes have been awesome and can’t wait for the rest to drop.

Legit a new favorite podcast. The “How I Built This” for the brand and design world. As a Creative Director, I can’t wait to see what the future holds for this show.

Inspiring stories that prompt you to relook at every mark, symbol, color and feeling a brand has to offer. Thanks to Blake’s enthusiasm and deep understanding of the process of brand design, this podcast will entertain anyone! Fascinating and fun.

This podcast is ESSENTIAL in the world of design and branding. Detailed reporting, thoughtful narratives, and insightful conversations abound. Usually we just get the designers’ perspectives of the design aspects, but in this case, it’s refreshing that the host also shines a light on business/creative strategy and impact. I’ve never felt more grateful to hear a podcast until A Change of Brand!

Blake Howard gives his listeners a peek into the process behind some of the biggest rebrands to date. It’s fascinating to hear from these agencies and designers first-hand on their process, struggles, and successes. Well worth the listen.