The Revenue Formula

This podcast is about scaling tech startups.Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel.With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

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Recent Episodes
  • Founders maze: A real look at a company in the making
    Apr 8, 2025 – 38:58
  • LinkedIn blueprint: How SDRs can book more meetings (with Morgan Ingram)
    Apr 3, 2025 – 47:19
  • Did Klarna really delete 1200 SaaS apps?
    Apr 1, 2025 – 35:47
  • Last week in software: 11x, Deel, Rippling & spy-bound
    Mar 27, 2025 – 39:10
  • Your guide to getting AEs to self-prospect (finally)
    Mar 25, 2025 – 34:46
  • How to scale past $10M ARR and more (With Maja Voje)
    Mar 20, 2025 – 43:29
  • The Red Bull playbook tech companies should steal
    Mar 18, 2025 – 34:53
  • Your guide to killing Zendesk (with Marty Kausas, co-founder & CEO at Pylon)
    Mar 13, 2025 – 50:49
  • Killed by AI: What's happening with Chegg
    Mar 11, 2025 – 35:40
  • Your champion is probably fake (With Gal Aga)
    Mar 7, 2025 – 46:10
  • Don’t create another podcast: Lessons from 200 episodes
    Mar 4, 2025 – 32:38
  • How pitch narrowed their ICP and accelerated growth (with Ulrik Bo Larsen)
    Feb 27, 2025 – 42:28
  • Growth envy: How Cursor got to $100M with 20 people
    Feb 25, 2025 – 31:10
  • When unicorns become zombies (With Roee Hartuv)
    Feb 20, 2025 – 36:48
  • Reporting to the CEO - here's what we've learned
    Feb 18, 2025 – 29:27
  • No more free trials (Chris Pasquier from Slite)
    Feb 13, 2025 – 39:15
  • SaaS was dead last week, but now it's back.
    Feb 11, 2025 – 34:42
  • You have no moat (With Bethany Stachenfeld)
    Feb 6, 2025 – 39:05
  • Sellers don't sell
    Feb 4, 2025 – 25:50
  • Stacking outbound (With Maximus Greenwald)
    Jan 30, 2025 – 41:50
  • 3 Signs your GTM is weak
    Jan 28, 2025 – 33:47
  • Better unit economics, PLG + SLG and more (with Kevin McIntyre)
    Jan 23, 2025 – 42:03
  • GTM Velocity: How to out-execute the competition
    Jan 21, 2025 – 34:14
  • Time to fire the VP Sales? (With Raul Porojan)
    Jan 16, 2025 – 49:41
  • The rise of the GTM engineer
    Jan 14, 2025 – 30:53
  • Community led growth, don't do it (with Matthew Volm)
    Jan 9, 2025 – 45:49
  • 5 things we hate about SaaS
    Jan 7, 2025 – 27:07
  • Why AI is eating software (with Jonathan Moss)
    Jan 2, 2025 – 49:24
  • 5 mistakes that always breaks Q1
    Dec 31, 2024 – 25:41
  • Advise for your career in 2025 (with Robin Daniels)
    Dec 26, 2024 – 38:31
  • Your guide to go-to-market trends in 2025
    Dec 24, 2024 – 34:34
  • From seats to outcomes: How AI is changing pricing (with Kyle Poyar)
    Dec 19, 2024 – 45:32
  • $1M ARR Per FTE: How to get hyper efficient
    Dec 17, 2024 – 32:44
  • You need to know these GTM trends (with Chris Walker)
    Dec 12, 2024 – 45:55
  • This is why your growth isn't picking up
    Dec 10, 2024 – 32:55
  • The state of venture capital (with Peter Walker)
    Dec 5, 2024 – 37:27
  • Take advantage of this zero day exploit now
    Dec 3, 2024 – 32:45
  • Why 70% of Sales Jobs Might Disappear (with Jacco van der Kooij)
    Nov 28, 2024 – 01:06:39
  • The unfair advantage: Why every founder needs a brand
    Nov 26, 2024 – 34:18
  • How This AE Built a $1M Pipeline Through LinkedIn (With Laura Erdem)
    Nov 21, 2024 – 47:02
  • VCs hate services - here’s why SaaS shouldn't
    Nov 19, 2024 – 32:18
  • This founder shares his churn problem (with Adam Robinson)
    Nov 14, 2024 – 48:53
  • The new outbound playbook we used to book 500 meetings
    Nov 12, 2024 – 34:15
  • Don't create a category, do this instead (with Kyle Coleman)
    Nov 7, 2024 – 45:35
  • 3 Career Hacks You Should Know About
    Nov 5, 2024 – 28:15
  • AI in Action: GTM use cases that work (with Andy Mowat)
    Oct 31, 2024 – 37:08
  • Growblocks is shutting down: here's what we've learned
    Oct 29, 2024 – 31:24
  • Here are two simple ways to reduce burn
    Oct 15, 2024 – 32:59
  • Are warrants a scam? Here’s what you need to know
    Oct 8, 2024 – 26:36
  • 7 GTM problems everyone has, and how to fix them (with Eddie Reynolds)
    Oct 3, 2024 – 45:02
Recent Reviews
  • The Nardz
    The Revenue Formula is essential listening for GTM leaders
    Hosts Toni and Mikkel are wizards of B2B SaaS, sharing golden nuggets on current topics and all things Go-To-Market. Each episode offers top-tier perspectives from the best and most talented GTM leaders in the business. A must-listen for RevOps, Sales, and Marketing pros, and C-level leaders. I've been hooked since day one and always walk away with something actionable.
  • Honest_reviwer2342
    A must follow!
    Toni and Mikkel really have a great line up of operators and know how to keep topics and conversations very entertaining.
  • XR XpeRt
    A must listen for anyone in GTM
    If you are in any GTM role this is one that you put on your top Podcast list. Great strategies and tactics that you can implement immediately and get results. Great guests talking about real challenges today and how to solve them. And to top it off they are kinda funny. 😜
  • Maria Denmark
    Go-to podcast as a Demand Gen Marketeer!
    Favorite podcast for all things revenue marketing and growth strategies.
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