Brandology

Welcome to Brandology - a podcast that dives deep into business, branding, and all things entrepreneurship. Join me each week as we unearth the science, soul, and strategy behind building a fearless brand. Ready to create the business of your dreams? You’re in the right place.

Recent Episodes
  • A therapy sesh for your brand πŸ’­
    Jun 11, 2025 – 30:57
  • The effortless brand-building formula πŸͺ„πŸ‘©β€πŸ”¬
    Jun 4, 2025 – 31:42
  • Feeling-led branding is your secret superpower ⚑️
    May 28, 2025 – 25:13
  • Are you playing it too safe with your brand? πŸ€”
    May 21, 2025 – 22:57
  • Building a brand in a saturated industry
    May 7, 2025 – 20:18
  • 3 reasons your brand isn’t attracting dream clients
    Apr 30, 2025 – 23:53
  • Why your brand is worth more than your offer
    Apr 24, 2025 – 16:25
  • Before you rebrand, answer these 3 questions
    Apr 2, 2025 – 26:06
  • [FREE TRAINING] Here's why your brand is repelling your dream clients
    Mar 26, 2025 – 41:14
  • Why your audience doesn't trust you enough to buy
    Mar 19, 2025 – 26:53
  • The rebrand that attracted dream clients FAST!
    Mar 12, 2025 – 26:31
  • How I’m rebranding this skin clinic for growth
    Mar 6, 2025 – 26:53
  • Here's what ACTUALLY creates a cult-like brand
    Feb 26, 2025 – 16:41
  • Stop doing these things if you want to be a go-to brand
    Feb 19, 2025 – 24:41
  • Treat your branding like an invitation πŸ’Œ
    Feb 12, 2025 – 18:46
  • Two things I'm doing in my personal life that'll ALSO help me build my brand
    Feb 5, 2025 – 37:16
  • Go from a stuck brand to a sticky brand 🍯
    Jan 29, 2025 – 24:06
  • Your audience's expectations vs reality
    Jan 22, 2025 – 22:18
  • [The 2025 Brand #3] Start building your personal brand in 2025
    Jan 15, 2025 – 26:23
  • [The 2025 Brand #2] Your audience is craving authenticity
    Jan 13, 2025 – 23:51
  • [The 2025 Brand #1] Building a brand in 2025: what you need to know
    Jan 8, 2025 – 23:33
  • Let's do an end-of-year brand audit πŸ“
    Dec 25, 2024 – 31:44
  • If your Q4 hasn't gone to plan, listen to this 🎧
    Dec 18, 2024 – 17:55
  • My 6 biggest brand-building lessons
    Dec 11, 2024 – 33:27
  • Attracting premium clients with your brand
    Dec 4, 2024 – 24:00
  • A pretty logo won't make your biz successful 🀫
    Nov 27, 2024 – 18:43
  • Why I don't put my services on sale πŸ’Έ
    Nov 20, 2024 – 15:36
  • The three levels of branding
    Nov 13, 2024 – 19:28
  • My anti-launch mindset πŸš€
    Nov 6, 2024 – 24:03
  • Your audience needs a hero πŸ¦Έβ€β™€οΈ
    Oct 30, 2024 – 20:29
  • Unfollows mean you’re doing something right βœ…
    Oct 23, 2024 – 20:43
  • Pain vs pleasure...what drives your dream client?
    Oct 16, 2024 – 20:36
  • Competing on price is NOT a strategy
    Oct 9, 2024 – 22:26
  • You’ve got to back your own brand before anyone else can
    Oct 2, 2024 – 21:00
  • If you've fallen out of love with your brand, here's your next step πŸš‘
    Sep 25, 2024 – 18:27
  • Make building your brand feel EASY!
    Sep 18, 2024 – 24:08
  • BRAND BITES: So you've got an audience but no sales...
    Sep 11, 2024 – 09:58
  • Using anchors to build a sticky brand βš“οΈ
    Sep 4, 2024 – 27:05
  • Evolving your brand & taking your audience with you
    Aug 28, 2024 – 38:13
  • What it really takes to be your industry's it-girl πŸ‘„
    Aug 21, 2024 – 37:30
  • Got no brand? Start here πŸ‘‡
    Aug 14, 2024 – 23:52
  • Why your brand is stuck in the friend zone (+ how to fix it)
    Aug 7, 2024 – 29:09
  • The 10k follower effect
    Jul 31, 2024 – 32:52
  • What to do if your brand is a 'hidden gem' πŸ’Ž
    Jul 24, 2024 – 26:43
  • More authority = more sales (+ podcast giveaway!)
    Jul 17, 2024 – 28:05
  • Get people to buy from YOU!
    Jul 10, 2024 – 32:07
  • Copying competitors is not a content strategy
    Jul 3, 2024 – 33:59
  • How Dissh went from confused ➑️ cool girl brand
    Jun 26, 2024 – 26:12
  • Ways I'm changing my brand positioning
    Jun 19, 2024 – 30:02
  • The 3 step magnetic messaging formula
    Jun 12, 2024 – 28:23
Recent Reviews
  • Lyndsey Ajster
    ULTIMATE GOLDMIND
    This is the ULTIMATE GOLDMIND for business owners and aspiring entrepreneurs ✨ I cannot recommend this podcast enough! Alex is so knowlagable with everything from branding, messaging, to positioning and social media. If you haven’t listened already this is your sign to start today and gain the knowledge you need to take your business to the next level.
  • Ali@1888design
    Such unique perspectives- obsessed!
    I’ve listened to a fair number of business growth style podcasts and Brandology really goes a step above! I love the variety of topics and examples she covers in the scope of building your best brand that’s aligned with YOU, not just what’s trending or what you’re β€œsupposed” to do by the books. She helps you relate your business back to you and your personal goals which has helped me feel so empowered in my business, all while learning tangible frameworks, mindset shifts, and tips for success. This pod will always be in my current rotation!
  • amyjean7
    Branding Guru
    If you need actual tangible advice, real talk and a kick in the pants about all things branding, Alex give it to you. I have learned more from this podcast about leaning into yourself and your brand than any paid offers I’ve purchased. The value gained from Alex is amazing!
  • @sacias.plate
    Such a bomb podcast!
    She’s seriously so consistently helpful, and I come back every episode knowing that she’s serving value!! There’s never been a bad or fluffy episode. 5/5 stars!
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